The best businesses in the world find ways to attract the attention of qualified prospects quickly and inexpensively. Marketing is the art and science of finding prospects – people who are actively interested in what you have to offer.
Without prospects, you won’t sell anything, and without completing profitable transactions, your business will fail. Without Marketing, no business can survive – people who don’t know you exist can’t purchase what you have to offer, and people who aren’t interested in what you have to offer won’t become paying customers.Įvery successful business finds a way to attract the attention of the right people and make them interested in what’s being offered. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create. "The cardinal marketing sin is being boring." Dan Kennedy, marketing expert
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